Tourist behaviour: an international perspective
Metin Kozak, Nazmi Kozak
Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide information for tourism scholars on how to better understand aspects of tourist behavior.
Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience.
With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behavior
Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience.
With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behavior
Kategorie:
Rok:
2017
Wydawnictwo:
CABI is a trading name of CAB International
Język:
english
Strony:
200
ISBN 10:
178064812X
ISBN 13:
9781780648125
Plik:
PDF, 2.60 MB
IPFS:
,
english, 2017